More breweries should be doing this. I bought their mixed 12 pack today, opened it up, and what do I find inside? None other than a Food & Beer insert containing suggestions of food to pair with the beers.
Yes! More of this, please. Beer pairs with food better than wine, but the PR war needed to make the masses aware of this fact has barely begun. Garrett Oliver is doing what he can, but many more brewmasters need to be pushing the beauty of food and beer pairings. And wholesalers. Especially wholesalers, since they are the ones with the most frequent face time with retailers and restaurants.
Anyway, for your edification, here are the contents of that Terrapin insert. Good stuff:
Terrapin Rye Pale Ale
Food: Can’t be too spicy… Jerk chicken, shrimp & grits or a classic reuben on rye.
Cheese: Gruyere or Manchego
Terrapin Golden Ale
Food: Wants crispy veggies and fresh fish on the grill after your great adventure.
Cheese: Herbed Chevres or Teleme
Terrapin Sunray Wheat
Food: Bratwurst, stone ground mustard and pretzels.
Cheese: Brie or Camembert
Terrapin India Brown Ale
Food: BBQ or anything that’s hittin’ the grill — pairs with spice, lime and cilantro with the best of ‘em.
Cheese: Aged Gouda or Dry Jack
All very basic and simple, but that’s exactly what a 12 pack insert calls for. Don’t intimidate anyone, or bore them. Just offer some useful information and get them thinking about how specific beers compliment specific foods. Bada bing.
Tags: beer education, marketing, Terrapin Beer
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