Marketing Genius: Just add beer
On a trip to the local Aldi’s grocery store, my wife picked up some potato chips as a novelty, knowing that I’d be interested in trying something that calls itself “Beer Chips.” The Beer Chips website says that they are “thick-cut kettle style chips with a serious coating of sugar and salt and to top it off, covered with a major dose of the world’s most perfect beverage…beer.” Okay, sure, “covered with beer.” I’m not entirely sure what that means, but it sounds good, right? Certainly, their 1:55 clip of “How We Make” Beer Chips is entirely unhelpful. It shows ”beer” growing on a hopvine and girls dancing on a keg. I’m starting to think these things are popular with people (i.e. men) who think that the creation of Bud Lite Lime is the the most exciting beer-releated event since Beerfest the movie was released. But, admittedly, there is something “beery” about Beer Chips. They are a little sweet and a little salty. There is both a malty and a honey sweetness to them. It reminds me of what a potato chip would taste like with dry malt extract sprinkled on top. The chips are thick-cut and have a great crunch. While I enjoyed them, they certainly aren’t for everyone. My wife hated them and refused to eat them. Yet I found that I couldn’t stay away–kind of like the first time I tried sweet and salty popcorn. Likewise, my father-in-law, who is generally a potato chip fan, but not a beer drinker, thoroughly enjoyed them. For those interested in the ingredients label, “Beer” was indeed listed and in turn had its list of ingredients–”malted barley, corn syrup, hops, yeast.” What, corn syrup?!? In beer!?! Well, I guess if your going to be pouring beer on your potato chips, you’re not going to be using any Dark Lord Imperial Stout. I mean, it’s not like that stuff just grows on trees.
Tags: Beer Chips, Potato Chips
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